Theres a certain benefit to having the combs train the cables before packaging as opposed to buying cables from cablemods untrained and applying combs to them. The material is soft and premium, thus making it feel like you are buying clothes for your computer.
Beast Cables out there bar none!
What more needs to be said folks? This is excellent cables. They came exactly the way I wanted them to in design and colors (24pin, PCIE, 8pin MB, etc). The functioned the same, if not better then the OEM's they replace (yes I checked using Asus AI and Hardware Info). They help make the nice accent inside of your case (or theme). Now they are doing fan cable extensions. Just the thing for those radiator fans!!!